Maven Advisory helps fintechs selling to banks and credit unions build stronger revenue, growth, and go-to-market strategies.
The perspective behind Maven comes from more than 15 years of experience inside financial institutions and fintechs, with a firsthand understanding of how banks and credit unions buy and how fintechs sell.
Revenue and growth leadership built on experience across fintech and financial services.
I’ve seen this market from both sides.
My name is Angi Milano and I spent years working inside financial institutions, including roles where I evaluated and purchased fintech solutions. Then I moved to the other side and started selling technology to banks and credit unions.
That experience changed how I think about revenue and growth.
A fintech can have a great product and still struggle if the strategy does not line up with the way financial institutions evaluate solutions, make decisions, and buy.
I founded Maven Advisory to bring those two perspectives together.
Today, I work with fintech founders and leadership teams as a fractional revenue and growth leader and strategic advisor. I help them think through where to focus, how to sell, how to grow, and what needs to change as the business evolves.
A career spent asking, “What’s in it for them?”
That question started early in my career and has stuck with me ever since.
When I worked inside financial institutions, I learned to look at technology through the buyer’s eyes. What problem does it solve? Who needs to care? What does it take to get everyone on board? Is the value clear enough to justify the investment?
When I moved into fintech sales, those same questions became even more important.
Understanding your product matters. Understanding the person sitting on the other side of the table matters just as much.
That perspective still shapes the work I do with Maven clients today.
Maven is built around what the business needs.
Sometimes that means stepping in as a fractional revenue and growth leader. Sometimes it means working alongside a founder or executive team as a strategic advisor. Other times there is a specific revenue, growth, or go-to-market challenge that needs focused attention.
The work changes depending on the business, but the approach stays grounded in the same thing.
Understand the market. Understand the buyer. Understand the business. Then build the strategy around all three.
If you are building a fintech that sells to banks and credit unions and could use an experienced revenue and growth leader at the table, I’d love to hear what you are working through.
Ready to move forward?
Build sustainable growth through go-to-market strategies backed by both buyer and seller insights.