Building a Sustainable GTM with Social Selling and RevOps

Early traction is exciting. But when it depends on founder hustle, one-off intros, or scattered outreach, it doesn’t scale.

The Challenge

Many fintech founders rely on their personal network to land their first few customers. But eventually the well runs dry, the calendar slows down, and the pipeline stalls. Without a process to consistently generate demand and move leads through the funnel, growth becomes unpredictable and hard to repeat.

Founders need a go-to-market strategy that doesn’t depend on luck, word of mouth, or 12-hour days on LinkedIn. They need a system.

The Maven Approach

I work directly with founders to build a sales and marketing engine that runs without constant hand-holding. I focus on building a GTM foundation that is consistent, measurable, and sustainable.

The two core pillars are:

Social selling that actually drives pipeline
RevOps that supports it behind the scenes

What I deliver:

01.

Clear ICPs and messaging that attract the right leads

02.

A LinkedIn presence strategy to create visibility and spark engagement

03.

Repeatable outreach and content workflows tailored to how founders work

04.

CRM setup and light automation using tools like HubSpot and Zapier

05.

Visibility into funnel health with practical metrics that drive action

The Outcome

Founders walk away with more than a strategy. They get a system they can actually run. That includes:

Messaging that connects with buyers

A weekly content plan that supports sales goals
A CRM process with automation to remove manual work
Confidence in how to sell, where to show up, and what to track

Whether the founder continues to lead sales or hands it off, the system stays in place.

Sara Smith
Senior Global Marketing Manager, GDS Link

Angi has a rare ability to bring structure to go-to-market planning without stripping away the creativity or nuance that's needed to make it work. She understands how social selling can drive the pipeline when backed by the right systems and supported by RevOps. What makes her stand out is how she sees the connections between visibility, process, and revenue. She's not operating in silos. She's thinking end-to-end — how people sell, how teams work, and how strategy turns into results.