Build sustainable growth with the right go-to-market strategy.

And stop jeopardizing your entire business due to inconsistent sales.

Hi 👋 I’m Angi Milano.

The stakes are too high for cookie-cutter, all-over-the-place strategies.

90% of fintechs fail due to poor product-market fit.

There are over 26,000 fintech startups globally.

42-90% of failures linked to poor go-to-market strategies.

Over 10,000 startups in the U.S. alone.

Only those who validate their ICP and adapt based on feedback, win.

Yet, most fintech startups don’t.

So they have inconsistent sales, which lead to uncontrollable growth, and jeopardizes their entire business.

The only way to solve this is with a clear and intentional collaboration between sales and marketing.

And no, scattered and all-over-the-place strategies will never work.

You know that.

You want (need!) consistent, and predictable sales.

So that you can stop worrying about money, and focus on what you do best: building the best product you know only you and your team can build.

No more worrying about investors.

No more stressing over growth.

Or even about “what’s next?”

You need sustainable, and predictable growth. I have a plan to help you:

Sales with a Sprinkle of Marketing.

GO-TO-MARKET STRATEGY

A 5-week plan for founders who need a go-to-market strategy that’s clear and effective.

We review what you already have: your ICPs, messaging, sales motion, marketing efforts, and results.

What’s working stays.
What’s not gets flagged.

Includes: Audit of materials, 60-minute review call, summary of key gaps.

STEP 01

Audit & Gap Assessment

01.

Ideal Client Profile

02.

Messaging

03.

Sales Motion

Measurable Results

ICP & Messaging Refinement

STEP 02

We define who you’re really selling to and what you’re actually saying. No fluff, just messaging that lands.

Includes: 60-minute working session, draft ICPs and positioning doc.

01.

03.

Engagement Strategy

The Right Event

We outline your sales motion from outreach to close.

Repeatable, trackable, and aligned to how your buyer moves.

How much pipeline do you need? MQL vs SQL.

Includes: 60-minute strategy session, documented sales process.

STEP 03

Sales Process Design

Event & Social Selling Strategy

STEP 04

We build your presence plan: where to show up, what to say, and how to stay consistent without burnout.

Includes: 60-minute working session, content prompts and event guide.

Demand Gen & RevOps Audit

STEP 05

We tie it all together with a demand gen engine that supports your sales goals.

Includes: 60-minute wrap-up call, lead gen plan, outreach messaging starter kit.

04.

Marketing Efforts

05.

After 5 to 7 weeks, you’ll walk away with:

01.

Clearly defined ICP personas and messaging

02.

A sales process you can use and track

03.

A strategy for showing up in the right places

04.

Demand gen plans and tools that support your goals

05.

A defined tech stack

06.

Confidence in your GTM direction and what to do next

So you start building predictable growth.

PS: Hope is not a strategy.

02.

06.

New lead

Sales Qualified

Discovery

Solution Scoping

05.

07.

Proposal

Negotiation

Closing

04.

Social Media

Why Maven Advisory?

I use my 15+ years of experience in fintech as both a buyer and seller to work on a complete go-to-market strategy that makes your startup grow sustainably.

And that’s why unlike others, here you won’t be fed shallow advice and hope for the best.

Because you can’t solve real-world problems with textbook solutions.

Those who strategize, win.

Sarah Smith
Sandoval

What sets Angi apart is her ability to spot the disconnects between sales and marketing before they become real problems. She can translate a founder's vision into clear operational steps, and she knows how to coach teams on showing up consistently and strategically online.

Kelly Baumann
Benny

Her deep expertise in the credit union space was instrumental in helping us shape a high-impact buying process and create sales enablement collateral that truly resonated.

In a few weeks you too can go from inconsistent, to predictable sales.

Jeff Harper
Chief Growth Officer, Fintegrate

I highly recommend Angi to any organization that’s seeking seasoned executive to guide go to market, sales leadership and marketing execution. She understands buyers and is quick to identify use cases for solutions.

Dean Benjamin
Co-Founder & CEO LoadForge

Angi is all substance - when she says she will do something, she does it. What's more is she is seen as a trusted advisor by teams she has sold to in the past. It was a privilege to work with and learn from her.

Hi, I’m Angi Milano

I’ve spent 15+ years on both sides of the fintech fence: from traditional banking to (real) cutting-edge startups.

I’ve helped fintech startups sell their solutions. I’ve helped banks buy them.

And now I help companies like yours find their way through it all. With an insider’s perspective.

Most advisors talk a big game, but they’ve never been in the trenches long enough to share more than generic advice inflated with a handful of buzzwords ChatGPT gave them.

I’ve done the work:

Ready to start?

Fill in this form, and I’ll get back to you shortly to book a first call.

  • Packages start at $3,000. Everything is tailored to your stage and goals.

  • Most start with a 5-week sprint focused on ICP, messaging, sales process, and demand gen. Some continue with ongoing support.

  • If I see major blockers early, I call them out. Together, we adjust quickly and don’t waste your time or budget.

  • Evaluate:

    1. Did the advisor have startup experience?

    2. Did the Advisor have financial services experience?

    3. How did their advice help propel you forward?

    4. Was the advisor open if he/she did not have expertise and willing to pull in other view points.

    5. How much time have you been trying to make the current process work?

    6. Are you willing to take constructive criticism and implement a new process?

  • Fintech founders, GTM leads, and RevOps teams, mostly pre-Series B and looking to build a repeatable sales motion or refine an exsting one.

  • Yes. We build outbound playbooks, write messaging, and coach teams on how to engage through email and LinkedIn.

  • Yes. I offer monthly support for execution, growth planning, or campaign optimization.

  • No. But I often use FedFis (data), HubSpot (CRM), and Zapier (automation). We’ll work with what you have and recommend only what helps. The pricing for services does not include costs associated with tech stack or data.

  • Yes, if an intro makes sense, I’m happy to make it. But introductions are not guaranteed or included as part of the service.

  • Yes, I can attend events on your behalf or augment your team when needed, but that’s scoped separately and agreed on a case-by-case basis. I also help you identify which events are worth your time and how to show up with a clear plan.

Build sustainable growth through go-to-market strategies backed by both buyer and seller insights.

And if you’re tired of generic buzzwords and want insights from someone who’s lived it…

Hope is not a strategy.